Understanding Retail Planograms through Virtual Reality-based Shopper Shelf Perception Analytics
How VR, spatial heatmaps, and shelf-level histograms reveal how planogram design shapes shopper behavior in retail environments.
Read Paper →Abstract
This study explores how virtual reality (VR) can be used to evaluate the impact of planogram design on shopper behavior in retail environments. We capture multi-channel sensor data and build in-VR visualizations — spatial heatmaps and shelf-level histograms — to support rapid analysis of shopper behavior and inform planogram designs.
Key Findings
The results show that product placement significantly affects shopper interaction. This suggests that VR-based shelf perception analytics can support strategic planogram design, particularly for improving the visibility and reachability of high-priority items.
Approach
- Immersive VR retail simulation to capture realistic shopper movement and attention
- Multi-channel sensor data collection during simulated shopping sessions
- In-VR analytics: spatial heatmaps and shelf-level histograms for rapid behavioral analysis
- Planogram design insights grounded in observed shopper shelf perception patterns
Venue
Published at ACM Symposium on Virtual Reality Software and Technology (VRST) 2025 — December 4, 2025.