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VR Consumer Behavior Research

Immersive Unity VR retail simulation with published research at ACM VRST '25 and IEEE INFOCOM 2025.

UnityC#RAGVRData Analytics
VRST Publication INFOCOM Publication

Overview

Graduate Research Assistant project at Kennesaw State University studying consumer behavior in virtual retail environments. I developed an immersive Unity VR store to simulate real-world shopping and capture granular user interaction telemetry for behavioral analytics.

Publications

  • ACM VRST ‘25 — VR-based shopper shelf perception analytics for planogram design
  • IEEE INFOCOM 2025 — RAG-driven 3D VR question answering at the edge

Key Features

  • Unity VR simulation capturing shopper interaction telemetry
  • Behavioral analytics surfacing consumer decision-making patterns
  • Co-authored two peer-reviewed publications